Hi. I’m Anh.

NICE TO MEET YOU!

Over the past 15+ years, I've been a creative innovator across diverse environments—from design agencies like Razorfish to in-house at The New York Times, and as part of founding teams at innovative startups like AI.Reverie and OpenWater. Ever since my graduate studies at NYU's Interactive Telecommunications Program (ITP), my career has been defined by a consistent pursuit of creating magic through the teams I build and the products I ship.

Along the way, I've shared my expertise by teaching and leading UX design workshops at institutions such as the School of Visual Arts, Pratt Institute, New York University, and the Columbia School of Journalism, as well as at companies and startups looking to elevate their UX practices.

Currently, I’m learning how to play the piano, perform magic tricks, and tell a good joke. I'm also a certified end-of-life doula.

For more about my professional experience, visit my LinkedIn or  send me a note.

 
 

Career Highlights

OPENWATER

As Co-Founder & Head of Product & Design at OpenWater, I develop AI-powered tools that help professionals craft narratives, personalize career growth, and build connections.

META

At Meta Reality Labs,  I worked  with ML/AI teams to build novel experiences to enhance Augmented Reality (AR), Virtual Reality (VR), and Mixed Reality (MR) experiences.

AI.REVERIE (ACQUIRED BY META)

Along with the founders, I transformed AI.Reverie from a nascent idea of combining game technology and machine learning into a powerhouse synthetic data company.

THE NEW YORK TIMES

At The New York Times, I led design for digital subscriptions, website redesign, and global expansion, launching NYT Cooking and NYT Español..

FRAMEWORK FOR SUCCESS

How I Work

As an experienced idea generator and problem solver, I've developed a framework that helps teams define cohesive product strategies and design meaningful solutions for clients across diverse industries and global audiences.

This approach blends structure with creativity to ensure every experience is meaningful, impactful, and engaging.

Featured WORK: DESIGN & BrandING

OpenWater Group

As we explored branding for OpenWater, we wanted the visual elements to tell a story not only about us as a company and why we are here, but also tell to tell a story about the community that joins us and why they did so.

  • First, the vision. The name OpenWater is about what's ahead, what's in on the horizon, what's next.

  • Second, the experience. The spokes illustrate the various timelines and unique walks of life from the community. There are 30 spokes representing the approximate number of years we spent gaining experience and the 30 years to come of us sharing that experience.

  • Third, perspective. The shape in the middle is either a hexagon or a cube depending on how you look at it and represents the diverse perspectives that we all bring to the table.

Taken altogether, this branding represents the collective wisdom and opportunities that we hope will shine brightly at OpenWater.

My Role: Executive Leadership & Design Director

 
 

Related Links

Featured WORK: AI PRODUCT INNOVATION

Ai.Reverie

As a founding team member and design lead, I spearheaded the product vision and led product design and branding efforts while collaborating with my team to develop a synthetic data app that streamlined dataset review for training vision algorithms. AI.Reverie was acquired by Meta in 2021.

Prototype: Synthetic Data Visualizer: This app transformed a complex, time-consuming process into a fast, effective workflow, enhancing AI development with better data insights.

My Roles: Executive Leadership, Product & Design Lead, Researcher, Prototyper

 
 

FEATURED WORK: Digital Innovation

The New York Times

As design lead at The New York Times, I drove initiatives across digital subscriptions, global expansion, and content discovery, launching products including NYT Cooking and NYT Español.

Highlights

  • Global Expansion : Led global expansion initiatives across Latin America, Australia, Europe, Asia, and Canada using a reader-centric, data-informed approach. NYT Español, Australia Letter

  • NYT Beta : Established the UX and design practice for NYT Beta, launching NYT Now NYT Opinion, and NYT Cooking across web and mobile platforms.

  • Digital Strategy: Led the UX, research, and design vision for The New York Times’ digital subscription and website redesign, setting a new industry standard for news subscriptions and digital strategy.

My Roles: Executive Director, UX Design Lead, Researcher, Facilitator

 
 

FEATURED WORK: Thought Leadership

Design Workshops

 

As a lecturer at Pratt, SVA, Columbia, and NYU, I’ve guided students through information design, design thinking, and product development—infusing real-world application with creative exploration.

School of Visual Arts: Introduction to Information Architecture & Design

School of Visual Arts: Basics of Interaction Design & Strategy

The New York Times Workshop: User Experience Wireframing Workshop

Columbia School of Journalism: User Experience and Research Workshop

Creative Leadership

  1. I roll up my sleeves and wear many hats—keeping my head in the clouds to envision what’s possible and my boots on the ground to make it real.

  2. I drive vision, strategy, design, and execution, ensuring teams stay aligned from idea to launch.

  3. I lead cross-functional teams, facilitate brainstorming sessions, define product roadmaps, and transforme bold ideas into scalable solutions—building businesses with sustainable growth.

 
 

Passion Projects

Birthday Treats

Birthdays are special days.  To make the day even more special for friends, I create a unique face cake to help us all celebrate. See My Interview on The Sweet Spot with A.O Scott!