Hi. I’m Anh.

NICE TO MEET YOU!

Over the past 20+ years, I've been a creative innovator across diverse environments—from design agencies like Razorfish to in-house at The New York Times, and as part of founding teams at innovative startups like AI.Reverie and OpenWater. Ever since my graduate studies at NYU's Interactive Telecommunications Program (ITP), my career has been defined by a consistent pursuit of creating magic through the teams I build and the products I ship.

Along the way, I've shared my expertise by teaching and leading UX design workshops at institutions such as the School of Visual Arts, Pratt Institute, New York University, and the Columbia School of Journalism, as well as at companies and startups looking to elevate their UX practices.

Currently, I’m learning how to play the piano, perform magic tricks, and tell a good joke. I'm also a certified end-of-life doula.

For more about my professional experience, visit my LinkedIn or send me a note.

Career Highlights

OPENWATER

Currently, as Co-Founder & Head of Product & Design at OpenWater, I develop AI-powered tools that help professionals craft narratives, personalize career growth, and build meaningful connections.

AI.REVERIE (ACQUIRED BY META)

Along with the original founders, I transformed AI.Reverie from a nascent idea of combining game technology and machine learning into a powerhouse synthetic data company.

THE NEW YORK TIMES

At The New York Times, I led design for digital subscriptions, global expansion, and content discovery, launching NYT Cooking and NYT Español, blending personalization, localization, and editorial integrity.

Featured Projects

CUSTOM GPT

Haiku You is my playful AI experiment, distilling decades of work experience into tiny, poetic stories. Inspired by my love for Post-its, serendipity, and moments of magic, it weaves storytelling, wisdom, and play into something delightful and surprising.

Give It A Try!

AI.REVERIE

As a founding team member, I led the vision and collaborated with my team to design and develop a synthetic data app that streamlined dataset review for training vision algorithms.

Key Values:

Efficiency – Enabled rapid visualization and validation of massive synthetic datasets.
Accuracy – Helped teams quickly identify edge cases and improve AI model training.
Scalability – Built a flexible solution adaptable to various AI training needs.

This app transformed a complex, time-consuming process into a fast, effective workflow, enhancing AI development with better data insights..

Prototype: Synthetic Data Visualizer

Design Leadership | Digital Strategy

The New York Times

I spent nearly a decade as part of The New York Times’ first digital design team, helping transition the paper into the digital age. My work included:

Design Leadership: Led initiatives in global expansion, new product exploration, digital subscriptions, and storytelling innovation using a reader-centric, data-informed approach.
NYT Beta & Product Launches: Established the UX and design practice for NYT Beta, launching NYT Now, NYT Opinion, and NYT Cooking across web and mobile platforms.
Facilitating Innovation: Ran design workshops at different product lifecycle stages to ensure teams built desirable, feasible, and viable products.
Digital Subscription Strategy: Led the UX, research, and design vision for The New York Times’ digital subscription business, setting a new industry standard for news subscriptions.

Team Leadership

As a founding leader in innovative startups, I roll up my sleeves and wear many hats—keeping my head in the clouds to envision what’s possible and my boots on the ground to make it real. I drive vision, strategy, design, and execution, ensuring teams stay aligned from idea to launch. I’ve built and led cross-functional teams, facilitated brainstorming sessions, defined product roadmaps, and transformed bold ideas into scalable solutions—building businesses with sustainable growth.

Design Leadership

As an experienced idea generator and problem solver, I follow this simple framework to define cohesive product strategies and design meaningful products for clients in various industries and audiences all around the world.

At The New York Times, I straddled the line between product and design, leading a cross-disciplinary team to develop strategic plans and product innovations for new markets.
- Global Expansion: NYT Español, Australia Letter
- NYT Beta: NYT Cooking, NYT Opinion, NYT Now
- Website Redesign
- Digital Subscription
At Razorfish, I designed user experience strategies and conducted user research for clients in the travel, finance, consumer products, and automotive industries.
- F ord
- Capital One
- Unilever
- XM Radio
- Sheraton

How I Work: My Creative Process

Design Workshops

I taught design thinking at various institutions, including the School of Visual Arts, Pratt Institute, and the Columbia School of Journalism, as well as for companies and startups.

Passion Projects

Celebrate Life

Eat UR Face

Birthdays are special days. To make the day even more special for friends, I create a unique face cake to help us all celebrate.

See My Interview on The Sweet Spot with A.O Scott!

CELEBRATE FOOD

Our Kitchen Tales

I believe that food connects us to our families, cultures, and heritage. My husband, Alex, my friend, Donny, and I created a passion project called Our Kitchen Tales.

Together, we capture the stories behind recipes passed down from generation to generation—between parents and children, grandparents and grandchildren. These recipes reveal the richness and beauty of different cultures and the relationships that shape us as we grow and move forward.

Each of these recipe tales is personal, cultural, and, most importantly, meaningful to the cooks who share them.

Our Kitchen Tales begins with their kitchen tale.

CELEBRATE DEATH

Toodleloos

Coming soon.

Recently, I became a certified end-of-life doula through the University of Vermont. Currently I am exploring the intersections of art, technology, design and death.